Metz

A. W. METZ & CO. AG

MARKEN-ANWÄLTE

CONSEILS EN MARQUES

TRADEMARK ATTORNEYS


in cooperation with Dr. Lusuardi AG, Patent attorney

[Establishment of rights] [Use] [Watching & defence] [Administration

Trademarks > Establishment of rights

 
  
Once it has been established which marks lend themselves in marketing terms to use as new trademarks, our consultancy service begins with the task of establishing which marks are suitable for trademark registration. 
We perform register searches with the registration authorities and with specialist companies in order to advise you of the risks of being attacked based on prior rights. We then formulate strategies for the necessary scope of the searches and analyse the results before recommending whether application to register the examined mark should proceed. Our recommendations include advice on the most appropriate type of trademark application, for example simple word mark, logo mark or three-dimensional mark. We also devise strategies for the filing of trademark applications, particularly as regards the choice of different countries and registration agreements (e.g. international trademarks and EU trademarks), including explanation of the cost implications. 
We apply for trademarks in Switzerland and in the international registers on our clients' behalf. Our network of associate attorneys built up over decades allows us to prosecute applications abroad. 
We conduct proceedings before the Swiss registration authorities in the event of objections, relating to formal points such as the wording of lists of goods and services or the registrability of the trademark. We represent our clients before the Swiss registration authorities and the Swiss Appeals Commission for Intellectual Property in opposition proceedings initiated by the proprietors of earlier trademarks. 
In the case of objections from the registration authorities and oppositions lodged by third parties against trademarks abroad, we handle the proceedings through our associate attorneys and coordinate corresponding proceedings in other countries.  
We conduct negotiations and draft agreements for conclusion with the proprietors of earlier trademarks seeking acceptance of the new trademark. 
   

  

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